In this case study, we document the team collaboration and redesign process for the Women's Foundation of Florida's website.
Our focus was on the landing page and the donation task flow. Despite facing time constraints, limited resources, and the challenges of working during the COVID-19 pandemic, we were able to successfully complete the project within a one-week collaborative sprint.
.png)
The future looks bright for STEAM fields with projected employment growth at 8.8%, surpassing the 5% in non-STEAM sectors. However, it's disheartening that women represent only 28% of the STEAM workforce.
The Women's Foundation of Florida strives for inclusivity, encouraging and empowering women to pursue careers in science, technology, engineering, arts, and mathematics. Closing this gender gap will unleash the full potential of the workforce and drive innovation within these fields.
.png)
Melody loves giving back to her community. As a child Melody had an interest in all things computer science related, however she always felt out of place due to the women being the minority in STEM. Therefore, Melody makes the effort to donate to organizations creating a safe space for young girls looking to pursue STEM careers.
In order to generate design ideas, each team member created sketches and shared them in a Figma file. We then discussed the pros and cons of each idea and used stickers to vote on the direction we wanted to pursue. This process allowed us quickly and efficiently collaborate on the design as a team.
The nature of the project allowed us to work on it in short bursts, which was especially helpful for team members who were dealing with the challenges of COVID-19. We adopted a cycling schedule that took into account the need for rest and the varying health levels of our team members. This allowed us to work efficiently and effectively despite the challenges we faced.
Once we had selected our sketches, I began creating Mid-fidelity wireframes. We used these to test the donation task flow and look for any accessibility issues or areas where the story of the Women's Foundation was not clear. Ensuring transparency was a key priority, so we made sure to include information about the foundation's goals and the impact of donations on the website.
.png)
.png)
.png)
.png)
After considering user feedback and reaffirming our team goal of transparency, we created a high-fidelity prototype.
With this new design in hand, our team was able to come together and present a revamped landing page and donation task flow that focused on improving transparency for our donors.
The new design was well-received and we were proud of the work we had done.
I should have solicited more feedback and review from peers outside of my team to improve the clarity of our design decisions.
It can be difficult to take breaks from a productive workflow to seek critique, but doing so is crucial for the success of our project. By regularly reviewing and revising our design, we can accelerate the production process and make the most of our time.
In retrospect, I am proud of what my team and I were able to accomplish in our sprint, given the challenges presented by the COVID-19 pandemic. I learned the value of patience, and I believe my team learned the importance of prioritizing wellness.
We communicated effectively, setting clear boundaries and being honest about our needs. Despite the obstacles, we remained positive and respectful, and we were able to deliver a great new design. Overall, it was a successful sprint!
.png)
.png){kind=icon}
.png)
